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July
2010
In this issue
√
Your SEO Strategy
√
Microsoft Office 2010
√
Quick Tip
√ Networking
Corner
√ Client
Spotlight
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Networking Corner
ITS Recommends. . .
Search Engines Marketer is a
full-service interactive agency located just outside Philadelphia,
and available to assist with all of your Internet marketing needs.
Whether you are looking to generate web site traffic through
pay-per-click (PPC) search engine campaigns or increase your online
organic search (unpaid) results, Search Engines Marketer has proven
expertise and success.
Let’s face it, today most people go
to a search engine on the web to seek out products or services.
Therefore your company’s web site ranking is crucial to the
effectiveness of your marketing success. The higher ranked you are,
the more likely someone will click on your web site links. Search
Engines Marketer have experts on their team who have been designing
and optimizing web sites for close to 20 years and continue to
follow the latest trends. Additionally a number of these experts are
Google Adwords certified professionals.
The staff at Search Engines Marketer
know that content is critical, so they have talented web and SEO
copywriters who can create ad copy and search-engine friendly text
for any web site. And what would an interactive search engine agency
be without some of the finest web site designers and web developers
in the area?
Search Engines Marketer has
experience with enterprise company campaigns as well as small-budget
and start-up companies and is always eager for an opportunity to
share their expertise.
Read more |
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Do Your
Servers Affect Your SEO Strategy?
By Mark
Kennedy, CEO, Search Engines Marketer
There are over 200
factors (and counting) that are part of the Google search
engine algorithm. And while tags, links and content get the
lion’s share of the press, your servers actually play a part
in your SEO efforts as well.
One of the
newest factors in the search ranking algorithm is the load
time of your web site. And while things like proper web
coding and correct image sizing can impact load speed, the
biggest component of a web site’s load time is the server.
Having the correct server that correlates to the size of
your site can have a positive impact on your keyword
rankings.
Another factor
is server reliability. Having a server that is down more
than up can negatively affect your SEO strategy. And while
this isn’t good for your rankings, it just isn’t good for
your users either. Visitors don’t return to web sites that
are constantly experiencing down time.
As the owner of
a
Philadelphia SEO company, I always tell clients that
tags, links, and keywords are vital parts of their SEO
strategy, but that you can’t ignore the IT aspects of your
efforts either. Make sure your servers have adequate speed
and reliability. Not just for the search engine’s sake, but
for your users’ (and prospective users’) sake as well.
IT Solutions
offers dedicated and shared web hosting solutions to ensure
maximum uptime and upkeep of your web site. To learn more
about these offerings contact your VCIO or
Jim Higgins at 1.866.Pick.ITS. |
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Microsoft
Office 2010
Written by:
David Tan
Chief Technology Officer, CHIPS Technology Group, LLC
 Microsoft
recently released the 2010 versions of their Office and
SharePoint applications. There are a range of new and
exciting features, plus there are some entirely new options
for how to work with the software, and how to use it in your
company. This release truly represents a new strategy, a new
direction, and a wealth of new possibilities. The best part
is, Microsoft's customers get all the benefits of
Microsoft's ongoing battles with companies like Google.
Let's take a quick look at what's new and exciting.
First let's
talk about some new features. Three areas catch my eye when
we look at the enhancements to Office 2010 - collaboration,
business intelligence (BI) and social networking. As far as
collaboration, Office 2010 really takes it to the next
level. Users can actually edit documents simultaneously,
with changes being locked at the paragraph level in Word,
and the slide level in PowerPoint. As changes are saved, the
other authors get a note that new updates are available, but
it's very un-obtrusive and flows naturally.
Read
more |
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Quick Tip:
5
Ways Internet Explorer 8 Helps You Get More Done
by S. E. Slack - used
with permission from
Microsoft At Work
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I use Microsoft Internet Explorer all day long, every day.
I’ve arranged all the settings just how I like them, and
once I’ve done that I don't like to change. I'm the kind of
girl who just wants technology to work when I need it; I'm
not into installing all the latest gadgets and upgrades so I
can one-up my friends. So whenever I hear there is a new
version of Internet Explorer, my first reaction is, "I don't
need that." |
Then I hear
about some cool new feature in the newest version and
curiosity gets the better of me. I give the new version a
try and I’m always impressed by how things just keep getting
better. Each version of Internet Explorer seems to be
faster, safer, and easier to use than the last. And it’s
free. You can always download and install the latest version
of Internet Explorer for free from the Microsoft Download
Center.
Here are some
recently added features that'll make your browsing
experience more productive.
Read more |
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Client Spotlight
La Salle College High
School, a Catholic, independent, college preparatory school for
young men of varied backgrounds, is conducted in the tradition of
St. John Baptist de La Salle. Through a broad and balanced, human
and Christian education, La Salle College High School guides each
student in the development of his unique talents and fosters a
commitment to academic excellence, service, and leadership.
Mentors as well as
educators, La Salle’s dedicated teachers drive a challenging and
innovative curriculum. Their commitment to rigorous learning results
in rankings of National Merit and AP Scholars that are in the top
tier among regional independent schools and an impressive list of
college admissions. Nationally recognized technology and music
programs and impressive campus facilities enhance La Salle’s
demanding academic program.
Recently, La Salle
faculty and students collaborated on a Community Tech Serve project
called "The Native American Experience." Community Tech Serve is a
program that offers students the opportunity to utilize their
technical gifts and talents in the support of IT related initiatives
for other schools and organizations that do not have the resources
to support / sustain their own environments. As a part of Tech
Serve, students not only have the opportunity to further their own
IT skills, but also learn the value of sharing all their talents
with those in need.
Read more
Please forward this newsletter to
anyone else in your organization
who
might be interested! |
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