Monthly Archives: January 2011
Like most successful businesses, costume jewelry importer Rainbow Sales has had to evolve and adapt to some dramatic shifts in the business climate over its 30+ years of existence. Starting out as a wholesaler back in 1981, it morphed into a manufacturing operation for some time before settling into its current main focus as an importer. The Elkins Park, PA, company now procures its entire product line from Asia to a Rhode Island facility for distribution and shipping.
Join IT Solutions and voice & data communication specialist Expert Technology Associates for Technology Trends: What to Expect in 2011, a FREE educational lunch seminar on Tuesday, February 8, 2011, located at ETA’s office in Plymouth Meeting, PA. Discover how … Continue reading
By Marty Kaufman, President of Accent Computer Solutions
In business, the key to survival is not a secret. Your customers have to be able to find you. Most of us spend a great deal of time and money looking for the perfect way to attract prospects. I have spent the bulk of my career looking for the perfect marketing mix. We try direct mail, networking, pretty flyers, telemarketing, web site search engine optimization (SEO), and a million other things.
You know that almost everything is digital or technology based these days? You have to program your car, TV, cell phone, garage door opener, DVR, and maybe even your new refrigerator!
Maybe it is just me, but I haven’t flipped through the yellow pages in quite a few years. I think it is fair to say that the future of marketing has gone digital. Almost all businesses these days have a web site. My guess is most owners and managers have either thought about SEO or have engaged someone to provide it for them. You may not feel like the web or cloud computing will affect you but let me tell you . . . if you don’t adopt and succeed in the digital world, your competitors will!
Let me tell you. I have been around the block a few times with web site design and SEO. I feel like I have tried everything possible. Most of the time I have felt like I just flushed the effort and money right down the pipe.
Help is on the way!
7 Secrets to Successful Internet Marketing: