Monthly Archives: December 2011
By Ilya Pozin | @ilyaNeverSleeps
If you do it right, your website can be the best marketing tool you have. For many businesses, it’s the only source of business. If done right, it can be a major part of yours. Ilya Pozin, founder of the Web design firm Ciplex, discusses his quick-hit list of the top dos and don’ts before you get started:
Set smart goals. And make sure they’re measurable. Here are a few great ones a Web designer wants to hear: increase conversion rates, increase sales, generate more leads, reduce overhead, and improve brand awareness.