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The Challenge
Another area of pride, particularly for CTO founder and CEO Carmen Tomassetti, is the FileMaker-based data man-agement solution he has built and customized over the years for the company. The "Event Pro Database" helps the team manage just about every aspect of data for the company, including events and events services, clients, artists, and the sales activities of CTO's consultants. Along with pertinent and up-to-the-minute details about these critical data points is more complex system functionality such as commissions for artists and staff, security features, and activity reminders to keep consultants current on lead tracking.
While for many years the company was able to keep costs low by maintaining database development in-house, re-cently the requirement for hosting the system began to become a burden to manage and fund. The cost to purchase and maintain servers and related laptops for all of the staff, most of whom work remotely the majority of the time, began to outweigh the benefits of the hardware and office Internet connectivity. In addition, Tomassetti was spending less and less time in the Philadelphia, PA, headquarters, but he needed consistently reliable access to the system hosted there, which wasn't always a sure thing. So CTO began a search for a consultant that could advise them on a better, more cost-effective way to host and manage data.
> The Solution |
